correos 3D
IDEAS IN THREE DIMENSIONS
“WHAT WILL THE ROLE OF DELIVERY BE IN AN ‘EVERYTHING-IS-CONNECTED’ FUTURE? ”
CASE
As the national delivery service, Correos is the responsible entity of the transportation and correct delivery of packages and notifications in Spanish territory. In recent years, its main role shifted from being the messenger to being the goods’ handler for every Spaniard.
As part of the H2I (Human to Innovation) postgraduate course, Correos put in our hands their next big strategic shift. In the future, when everything is connected and messages are transmitted immediately, what will their role be?
SOLUTION
Correos 3D is an ecosystem of services related to 3D technology and the Industrial Internet of Things. It takes advantage of our client’s infrastructure to transform the current models of production and distribution by approaching manufacture to people.
CONCEPT
Correos 3D connects companies and designers with consumers who need customised products through a digital platform. It allows consumers, designers and high-tech companies to transform ideas into three-dimensional objects thanks to an ecosystem of services based on new ways of manufacturing and distributing.
+ The Store is the online platform where customers can find 3D files created by designers or companies.
+ The Printer allows the consumer to buy and transform 3D files into physical products. These products can be collected at Correos 3D offices or received in a selected address.
+ The Lab is a physical place in Correos offices where high quality 3D technology is used to prototype, share knowledge, build a makers community and learn about 3D printing and design.
+ The Factory works like the Printer but is oriented to corporations, including high quality 3D printers, renting of 3D machines and consultancy services.
PROCESS
Following human-centered design approaches and methods, we identified the client’s expectations and strategic potential; co-created with their target to understand their different points of view; ideated and tested a variety of solutions according to a range of possible future scenarios; and defined the business model behind the concept.
The solution takes advantage of the company’s strong presence in every town, city and region of the country, that translates in their capability of reaching location on a daily basis while reducing the economical and environmental costs of traditional distribution.
IMPACT
The solution was presented to the company’s Business Board, which after studying the details of the proposal decided to open a new area of investigation based on 3D printing for future potential business lines.